Fuar kat\u0131l\u0131mlar\u0131 19. Y\u00fczy\u0131l sonundan itibaren \u00f6nemini art\u0131rtm\u0131\u015f ve \u00e7e\u015fitlenerek \u00e7o\u011falm\u0131\u015f, ancak 2020 y\u0131l\u0131nda ya\u015fanan k\u00fcresel salg\u0131n nedeniyle \u00f6nemli bir sekteye u\u011fram\u0131\u015f ve neredeyse art\u0131k geli\u015fen elektronik ticaret ve sanal toplant\u0131larla etkisini yitirmeye ba\u015flad\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015ft\u00fcr.<\/p>\n\n\n\n
Ben fuar kat\u0131l\u0131mlar\u0131n\u0131n iyi bir planlama ile h\u00e2l\u00e2 \u00e7ok \u00f6nemli oldu\u011funa inananlardan\u0131m. M\u00fc\u015fteri ili\u015fkileri, insan davran\u0131\u015flar\u0131 ve t\u00fcm sekt\u00f6r bile\u015fenlerinin bir araya geldi\u011fi fuarlarda sadece \u00fcr\u00fcn sergisi yap\u0131lm\u0131yor, bir yandan da rekabet edilen di\u011fer firmalar\u0131n nas\u0131l hareket etti\u011fi ve gelece\u011fi nas\u0131l g\u00f6rd\u00fc\u011f\u00fc konusunda fikir elde ediliyor. Fuara kat\u0131lan ki\u015filerin 2-3 g\u00fcnl\u00fck i\u015f g\u00f6r\u00fc\u015fmeleri ve fuar d\u0131\u015f\u0131nda bir ba\u015fka i\u015fle ilgilenmesi de zor oldu\u011fundan birim zamandaki etkinlik en \u00fcst seviyeye \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n
Peki, hangi fuara kat\u0131lmal\u0131 ve bunu nas\u0131l yapmal\u0131y\u0131z? \u00d6ncelikle t\u00fcm fuar organizat\u00f6rleri ziyaret\u00e7i ve kat\u0131l\u0131mc\u0131 bilgilerini kendilerince belirtmekte ve fuar etkisini en \u00fcst d\u00fczeye \u00e7\u0131karmaya \u00e7al\u0131\u015fsa da, bu istatistikler ilk bakmam\u0131z gereken unsurlardan.<\/p>\n\n\n\n
Fuar\u0131n hangi \u00fclkede d\u00fczenlendi\u011fi, fuarla birlikte hangi etkinliklerin ger\u00e7ekle\u015fti\u011fi ve teknik bir konferans ile d\u00fczenlenip d\u00fczenlenmedi\u011fi gibi etkenlerin de dikkate al\u0131nmas\u0131 gerekiyor. Fuara kat\u0131lan firmalar\u0131n 10 ay \u00f6ncesinden ve 2 ay sonras\u0131nda olmak \u00fczere bir personelin fuar lojisti\u011fi ile ilgilenmesi ve m\u00fc\u015fteri ili\u015fkilerini planlamas\u0131 ve y\u00f6netmesi gerekiyor. Fuar\u0131n ki\u015fili\u011fine uygun tan\u0131t\u0131m malzemesinin haz\u0131rlanmas\u0131, \u00fcr\u00fcn se\u00e7imlerinin yap\u0131lmas\u0131 ve ne kadar planl\u0131 ziyaret\u00e7i beklenece\u011fi ve buna uygun miktarda personel g\u00f6revlendirilmesi ve e\u011fitilmesi de cabas\u0131. Ayr\u0131ca fuar s\u0131ras\u0131nda yeni \u00fcr\u00fcn veya tedarik\u00e7i aray\u0131\u015f\u0131nda olanlar\u0131n da ziyaret edebilece\u011fi hesaba kat\u0131lmal\u0131. Standa gelen herkes m\u00fc\u015fteriniz olamayaca\u011f\u0131ndan, bir veya stant b\u00fcy\u00fckl\u00fc\u011f\u00fcne g\u00f6re 2 ki\u015finin ger\u00e7ek m\u00fc\u015fterileri rahats\u0131z etmeden, koleksiyoncu denilen ki\u015filere k\u00fc\u00e7\u00fck hediyeler vererek stant alan\u0131ndan h\u0131zla uzakla\u015fmalar\u0131n\u0131 ve ger\u00e7ek potansiyeli olanlar\u0131 da ayr\u0131t edebilmeleri e\u011fitimle sa\u011flanmal\u0131d\u0131r.<\/p>\n\n\n\n
Fuar kat\u0131l\u0131mlar\u0131n\u0131n olmazsa olmas\u0131 da elimizde bir pazarlama strateji belgesi olmas\u0131 ve fuar se\u00e7im k\u0131staslar\u0131n\u0131n bu belge \u00e7er\u00e7evesinde yap\u0131lmas\u0131 zorunlulu\u011fudur. B\u00fcy\u00fck bir pazarlama stratejisi i\u00e7inde fuarlar sadece bir alt k\u00fcme olarak planlanmal\u0131 ve di\u011fer unsurlar; reklam, halkla ili\u015fkiler, \u00fcr\u00fcnlerin ya\u015fam d\u00f6ng\u00fcs\u00fc ve de\u011fer zincirini etkileyen tedarik\u00e7i-da\u011f\u0131t\u0131c\u0131 unsurlar\u0131n\u0131n da b\u00fct\u00e7e hesaplar\u0131nda dikkate al\u0131nmas\u0131 gerekmektedir.<\/p>\n\n\n\n
B\u00fct\u00fcnc\u00fcl bir yakla\u015f\u0131m\u0131n i\u00e7inde planlanm\u0131\u015f fuar kat\u0131l\u0131mlar\u0131 bu \u00e7er\u00e7evede ba\u015far\u0131 olacak ve sanal fuarlar ve di\u011fer teknolojik geli\u015fmelere ra\u011fmen insandan insana ili\u015fkiler devam etti\u011fi s\u00fcrece de vazge\u00e7ilmez olaca\u011f\u0131 a\u015fikard\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
Fuar kat\u0131l\u0131mlar\u0131 19. Y\u00fczy\u0131l sonundan itibaren \u00f6nemini art\u0131rtm\u0131\u015f ve \u00e7e\u015fitlenerek \u00e7o\u011falm\u0131\u015f, ancak 2020 y\u0131l\u0131nda ya\u015fanan k\u00fcresel salg\u0131n nedeniyle \u00f6nemli bir sekteye u\u011fram\u0131\u015f ve neredeyse art\u0131k geli\u015fen elektronik ticaret ve sanal toplant\u0131larla etkisini yitirmeye ba\u015flad\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015ft\u00fcr. Ben fuar kat\u0131l\u0131mlar\u0131n\u0131n iyi bir planlama ile h\u00e2l\u00e2 \u00e7ok \u00f6nemli oldu\u011funa inananlardan\u0131m. M\u00fc\u015fteri ili\u015fkileri, insan davran\u0131\u015flar\u0131 ve t\u00fcm sekt\u00f6r bile\u015fenlerinin … Continue reading Fuar Kat\u0131l\u0131mlar\u0131nda Ba\u015far\u0131 Nas\u0131l Artar? Fuarlar H\u00e2l\u00e2 \u00d6nemli mi?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":10467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122,106],"tags":[],"_links":{"self":[{"href":"https:\/\/trelodex.com\/index.php?rest_route=\/wp\/v2\/posts\/10463"}],"collection":[{"href":"https:\/\/trelodex.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trelodex.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trelodex.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trelodex.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10463"}],"version-history":[{"count":1,"href":"https:\/\/trelodex.com\/index.php?rest_route=\/wp\/v2\/posts\/10463\/revisions"}],"predecessor-version":[{"id":10468,"href":"https:\/\/trelodex.com\/index.php?rest_route=\/wp\/v2\/posts\/10463\/revisions\/10468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trelodex.com\/index.php?rest_route=\/wp\/v2\/media\/10467"}],"wp:attachment":[{"href":"https:\/\/trelodex.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trelodex.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trelodex.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}